Invest in
Saudi Arabia's
Food Future
Filza.veg is building the Kingdom's first fully integrated farm-to-public distribution network — eliminating all intermediaries, leasing directly from government, and serving every new township with fresh produce at the source.
A Broken System. A Massive Opportunity.
Saudi Arabia's food distribution system is fundamentally broken — and Filza.veg is positioned to fix it at scale.
The Problem
40–60% Price Markup
Consumers pay 40–60% more than farm price due to 3–5 layers of intermediaries between farmer and buyer.
Cold Chain Failures
30% of fresh produce is wasted in Saudi Arabia due to inadequate cold chain infrastructure.
No Market Access in New Towns
500,000+ new housing units being built with no integrated fresh produce market planning.
80% Import Dependency
Saudi Arabia imports 80% of its food — a national security risk Vision 2030 is urgently addressing.
The Filza.veg Solution
Direct Farm Leasing
Lease agricultural land directly from MEWA — grow produce at source, eliminate all middlemen.
Township Market Integration
Secure market spaces in every new ROSHN/NHC township from day one — captive customer base.
Smart Cold Chain
IoT-monitored cold chain from farm to market — zero waste, maximum freshness.
AI-Powered Operations
Demand forecasting, route optimization, and inventory management through Filza AI.
The Saudi Market Opportunity
By the numbers — why now is the perfect time
3-Phase Expansion Plan
A clear, milestone-driven path from first farm lease to SAR 200M+ revenue — fully aligned with Saudi Vision 2030.
2026–2027
Foundation & First Leases
SAR 5M
Investment
SAR 8M
Revenue Target
- Secure 2 farm leases (Al-Ahsa + Qassim) — 2,000 dunums total
- Open 3 public market spaces (ROSHN Riyadh + NHC Jeddah + NHC Dammam)
- Build central cold storage hub in Jeddah
- Launch Filza AI demand forecasting system
- Achieve SAR 8M annual revenue run rate
2027–2029
Scale Across KSA
SAR 20M
Investment
SAR 45M
Revenue Target
- Expand to 10,000 dunums of leased farmland across 5 regions
- Open 15 public market spaces in new townships
- Launch NEOM food hub partnership
- Introduce franchise model for township markets
- Achieve SAR 45M annual revenue
2029–2031
Regional Dominance
SAR 80M
Investment
SAR 200M
Revenue Target
- Operate 50,000+ dunums of leased farmland
- Run 50+ public markets across all Saudi regions
- Export premium Saudi produce to GCC and beyond
- IPO or strategic acquisition readiness
- SAR 200M+ annual revenue target
Partner With Filza.veg
Three ways to invest in Saudi Arabia's food future — from strategic partnership to government collaboration.
SAR 500K – 2M
Equity: 2–8%
What You Get
- Board observer seat
- Priority market space allocation
- Co-branding rights
- Quarterly financial reports
- Direct WhatsApp access to CEO
SAR 2M – 10M
Equity: 8–25%
What You Get
- Board seat
- Exclusive regional rights
- Revenue sharing agreement
- Monthly financial reports
- Co-investment rights in Phase 2
- Government liaison support
Land / Infrastructure
Equity: Revenue Share
What You Get
- Land lease in exchange for equity
- Infrastructure co-investment
- Employment commitment (local)
- Food security partnership
- Vision 2030 alignment certificate
The Window Is Open — But Not Forever
ROSHN Building 85K+ Units Now
Market spaces available for allocation — first-mover advantage closing fast.
SADF SAR 2B Fund Open
Government agricultural development fund accepting applications now.
MEWA Farm Leases Available
Al-Ahsa and Qassim lease rounds open — limited plots available.
Food Inflation at 8%+
Direct farm-to-public model delivers 30–40% savings to consumers.
The Team Behind Filza.veg
15+ years in premium produce distribution across Saudi Arabia. Built Filza.veg from a single Jeddah operation to a multi-city distribution network serving 1,000+ clients.
Expert in B2B sales and client relationship management. Manages Filza.veg's key accounts including major hypermarkets, hotels, and restaurant chains across KSA.
Ready to Invest?
Let's Talk.
Whether you're a private investor, family office, government entity, or strategic partner — we'd love to walk you through the full opportunity. No obligation, full transparency.
Response within 24 hours
Mr. Sudheer personally responds to all investor inquiries
Full pitch deck available
Detailed financials, market analysis, and legal structure on request
Site visits welcome
Visit our operations in Jeddah, Riyadh, or Al Khobar anytime